Customer Stories
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LeadzManager
How LeadzManager Opened New Sales Conversations Across Six Home-Service Markets
16 days
from account setup to the first positive sales opportunity
10+
high-intent prospects asking about pricing, calls or next steps in a month
67 minutes
average follow-up time on opportunities
16 days
from account setup to the first positive sales opportunity
10+
high-intent prospects asking about pricing, calls or next steps in a month
67 minutes
average follow-up time on opportunities
“Stamina gave us a repeatable way to reach home-service businesses and turn targeted outreach into real sales conversations.”
—
Eric Haskin
,
CEO
,
LeadzManager
About
LeadzManager
LeadzManager is a funnel, follow-up and sales pipeline platform designed to help small businesses capture leads, automate communication and book more appointments. It is operated alongside LeadzMan, a Charlotte-based digital marketing agency providing SEO, paid advertising, website management and lead-conversion services to local businesses.
CHALLENGE
Reaching Multiple Home-Service Markets Required More Than One Generic Campaign
The GTM AI that AI leaders choose
LeadzManager helps small businesses improve their digital presence, manage new leads and convert more enquiries into appointments.
The company wanted to use outbound to reach more local service businesses, but its potential market covered several very different industries. A message that resonated with a roofer would not necessarily work for an HVAC company, landscaping contractor or property-services business.
The challenge was building a system that could:
Identify relevant business owners within each service category
Run dedicated messaging for each market
Test different offers and positioning
Generate conversations without relying only on referrals, paid advertising or inbound demand
Give Eric a clear route from an interested reply to a booked sales conversation
SOLUTION
Stamina Built Dedicated Campaigns Around Each Service Category
The GTM AI that AI leaders choose
Stamina created an outbound system that separated LeadzManager’s audience into focused campaign segments rather than treating every local business the same.
Campaigns were launched across:
Roofing contractors
HVAC companies
Plumbing businesses
Lawn, turf and landscaping companies
Pest-control providers
Broader home-service businesses
Stamina handled the operational work behind the campaigns, including:
Prospect sourcing and segmentation
Email infrastructure and inbox setup
Campaign creation and sequencing
Deliverability management
Testing messaging across different verticals
Routing interested replies into one place for follow-up
OUTCOME
Real Buying Signals Across Several Home-Service Verticals
The GTM AI that AI leaders choose
The initial campaigns generated 15 positive replies from business owners across LeadzManager’s target markets.
More importantly, at least ten prospects showed a clear next-step signal. Responses included business owners who:
Asked how the service worked
Requested pricing information
Asked whether payment was linked to results
Shared their phone number and availability
Agreed to continue the discussion
Requested a call or more information
The campaigns produced conversations with companies across roofing, HVAC, plumbing, restoration, landscaping, interior design and other local-service categories.
“Stamina gave us a repeatable way to reach home-service businesses and turn targeted outreach into real sales conversations.”
—
Eric Haskin
,
CEO
,
LeadzManager
About
LeadzManager
LeadzManager is a funnel, follow-up and sales pipeline platform designed to help small businesses capture leads, automate communication and book more appointments. It is operated alongside LeadzMan, a Charlotte-based digital marketing agency providing SEO, paid advertising, website management and lead-conversion services to local businesses.
CHALLENGE
Reaching Multiple Home-Service Markets Required More Than One Generic Campaign
LeadzManager helps small businesses improve their digital presence, manage new leads and convert more enquiries into appointments.
The company wanted to use outbound to reach more local service businesses, but its potential market covered several very different industries. A message that resonated with a roofer would not necessarily work for an HVAC company, landscaping contractor or property-services business.
The challenge was building a system that could:
Identify relevant business owners within each service category
Run dedicated messaging for each market
Test different offers and positioning
Generate conversations without relying only on referrals, paid advertising or inbound demand
Give Eric a clear route from an interested reply to a booked sales conversation
SOLUTION
Stamina Built Dedicated Campaigns Around Each Service Category
Stamina created an outbound system that separated LeadzManager’s audience into focused campaign segments rather than treating every local business the same.
Campaigns were launched across:
Roofing contractors
HVAC companies
Plumbing businesses
Lawn, turf and landscaping companies
Pest-control providers
Broader home-service businesses
Stamina handled the operational work behind the campaigns, including:
Prospect sourcing and segmentation
Email infrastructure and inbox setup
Campaign creation and sequencing
Deliverability management
Testing messaging across different verticals
Routing interested replies into one place for follow-up
OUTCOME
Real Buying Signals Across Several Home-Service Verticals
The initial campaigns generated 15 positive replies from business owners across LeadzManager’s target markets.
More importantly, at least ten prospects showed a clear next-step signal. Responses included business owners who:
Asked how the service worked
Requested pricing information
Asked whether payment was linked to results
Shared their phone number and availability
Agreed to continue the discussion
Requested a call or more information
The campaigns produced conversations with companies across roofing, HVAC, plumbing, restoration, landscaping, interior design and other local-service categories.