Customer Stories
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Millennium Capital Partners
Helping Millennium Capital Partners Build Consistent Proprietary Deal Flow
124
deal opportunities sourced across 6 industries in 2 months
10x
more opportunities per email after moving to per lead research
46%
of investor replies were positive intent
124
deal opportunities sourced across 6 industries in 2 months
10x
more opportunities per email after moving to per lead research
46%
of investor replies were positive intent
"What tells me a campaign is working is what comes back. We were getting questions about multiples and fee structure in the first reply, not requests for more information. That is a business owner who has already been thinking about it."
—
Edward Saldana
,
General Partner
,
Millennium Capital Partners
About
Millennium Capital Partners
Millennium Capital Partners is a Los Angeles merchant banking and advisory firm working with middle market companies across Southern California. Founded in 2004 by General Partner Edward Saldana, the firm provides capital, mergers and acquisitions advisory, turnaround support, and management advisory, and has closed over half a billion dollars in transactions in the last five years.
CHALLENGE
Deal Origination Was Limited by One Partner’s Network
The GTM AI that AI leaders choose
Millennium Capital Partners had built its reputation through decades of transaction and operating experience. That credibility helped the firm build relationships with business owners, but proprietary deal origination still depended heavily on personal introductions, referrals and the time available in a senior partner’s calendar.
For a boutique advisory firm, simply increasing outreach volume was not enough. Millennium needed to identify relevant owner-led businesses, reach the actual decision-makers and begin credible conversations without making the outreach feel mass-produced.
The challenge was to turn a relationship-driven origination model into a repeatable process while preserving the senior, personal tone that earns responses from founders and operators.
SOLUTION
Stamina Built Targeted Campaigns Around Specific Buyer and Seller Markets
The GTM AI that AI leaders choose
Stamina created a managed outbound engine that combined targeted prospecting, verified contact data, dedicated sending infrastructure and campaign-specific messaging.
Rather than using one generic list, the strategy was divided into focused industry audiences. Campaigns visible in Stamina included architecture and design firms, private aviation and charter operators, courier and logistics companies, and construction businesses.
The outreach was directed primarily at owners, presidents, founders and senior operators. Messaging referenced active buyer interest, relevant transaction experience and the possibility of a confidential conversation, rather than presenting a broad investment-banking pitch.
Each round gave the team new information about which industries, positioning and calls to action produced the strongest commercial intent. Stamina then used those signals to refine the next campaign.
OUTCOME
From Campaign Testing to a Repeatable Origination Channel
The GTM AI that AI leaders choose
The biggest result was not simply the volume of outreach. It was the ability to identify where genuine transaction interest existed and improve performance quickly. The first campaign established a baseline across several target markets. Using the response data, Stamina refined the audience, messaging and positioning for the next campaign, which generated 56 opportunities from just ~1,100 emails compared with 8 from the initial ~3,500.
Prospects did not only send generic replies. They asked about valuation multiples, fee structures, transaction criteria and next steps, while others proposed specific times to speak. Millennium Capital Partners now has a repeatable way to enter new sectors, test investment theses and begin conversations with business owners beyond its existing referral network.
"What tells me a campaign is working is what comes back. We were getting questions about multiples and fee structure in the first reply, not requests for more information. That is a business owner who has already been thinking about it."
—
Edward Saldana
,
General Partner
,
Millennium Capital Partners
About
Millennium Capital Partners
Millennium Capital Partners is a Los Angeles merchant banking and advisory firm working with middle market companies across Southern California. Founded in 2004 by General Partner Edward Saldana, the firm provides capital, mergers and acquisitions advisory, turnaround support, and management advisory, and has closed over half a billion dollars in transactions in the last five years.
CHALLENGE
Deal Origination Was Limited by One Partner’s Network
Millennium Capital Partners had built its reputation through decades of transaction and operating experience. That credibility helped the firm build relationships with business owners, but proprietary deal origination still depended heavily on personal introductions, referrals and the time available in a senior partner’s calendar.
For a boutique advisory firm, simply increasing outreach volume was not enough. Millennium needed to identify relevant owner-led businesses, reach the actual decision-makers and begin credible conversations without making the outreach feel mass-produced.
The challenge was to turn a relationship-driven origination model into a repeatable process while preserving the senior, personal tone that earns responses from founders and operators.
SOLUTION
Stamina Built Targeted Campaigns Around Specific Buyer and Seller Markets
Stamina created a managed outbound engine that combined targeted prospecting, verified contact data, dedicated sending infrastructure and campaign-specific messaging.
Rather than using one generic list, the strategy was divided into focused industry audiences. Campaigns visible in Stamina included architecture and design firms, private aviation and charter operators, courier and logistics companies, and construction businesses.
The outreach was directed primarily at owners, presidents, founders and senior operators. Messaging referenced active buyer interest, relevant transaction experience and the possibility of a confidential conversation, rather than presenting a broad investment-banking pitch.
Each round gave the team new information about which industries, positioning and calls to action produced the strongest commercial intent. Stamina then used those signals to refine the next campaign.
OUTCOME
From Campaign Testing to a Repeatable Origination Channel
The biggest result was not simply the volume of outreach. It was the ability to identify where genuine transaction interest existed and improve performance quickly. The first campaign established a baseline across several target markets. Using the response data, Stamina refined the audience, messaging and positioning for the next campaign, which generated 56 opportunities from just ~1,100 emails compared with 8 from the initial ~3,500.
Prospects did not only send generic replies. They asked about valuation multiples, fee structures, transaction criteria and next steps, while others proposed specific times to speak. Millennium Capital Partners now has a repeatable way to enter new sectors, test investment theses and begin conversations with business owners beyond its existing referral network.