Customer Stories
/
Statera Capital
Building Statera Capital's Targetted Deal-Sourcing Engine
24
positive conversations with founders and investors in 1 month
10+
prospects who requested decks, further information or next steps
3
distinct deal-sourcing motions managed through one outbound system
24
positive conversations with founders and investors in 1 month
10+
prospects who requested decks, further information or next steps
3
distinct deal-sourcing motions managed through one outbound system
“Stamina understood the precision our work requires and helped us start relevant conversations with both business owners and investors.”
—
Svetlin Petrov
,
Managing Partner
,
Statera Capital
About
Statera Capital
Statera Capital is an M&A and capital advisory firm helping business owners raise capital, identify strategic buyers and execute successful transactions. The firm works across M&A, capital raising, business valuation and cross-border advisory, connecting companies with institutional investors, family offices and qualified acquirers.
CHALLENGE
Generic Lead Generation Was Creating More Noise Than Deal Flow
The GTM AI that AI leaders choose
Statera Capital works across M&A advisory, acquisition sourcing and capital raising. Each mandate requires the firm to reach a small and highly specific group of founders, business owners or investors.
Its previous outreach provider could produce volume, but the targeting was often too broad. Statera needed greater control over who entered each campaign:
Business owners had to match specific industries, revenue and EBITDA ranges.
Founder profiles needed to reflect the type and maturity of the business.
Investors had to align with the company’s sector, stage, geography and transaction structure.
Different active mandates required completely different audiences and messaging.
For Statera, sending more emails to loosely matched prospects would only create more irrelevant replies. The firm needed a system built around qualification and accuracy rather than volume alone.
SOLUTION
Stamina Built Qualification into the Campaign Before Outreach Began
The GTM AI that AI leaders choose
Stamina designed a multi-stream outbound system around Statera’s different deal-sourcing requirements.
The initial strategy covered three core motions:
Seller sourcing: Reaching founders and owners who may be preparing for an eventual exit.
Buyer and investor outreach: Connecting active mandates with private-equity firms, family offices, venture funds and private investors.
Mandate-specific campaigns: Building dedicated targeting and messaging for individual companies raising capital or exploring transactions.
Stamina also introduced an additional qualification layer before outreach. Prospects could be evaluated against criteria such as:
Revenue and company maturity
Sector and business model
Founder and ownership signals
Investor thesis and previous investments
Relevant indicators found on the company’s website
OUTCOME
Turning Individual Mandates into Repeatable Deal-Sourcing Campaigns
The GTM AI that AI leaders choose
Stamina gave Statera Capital a structured way to launch outbound around each new transaction rather than relying on one generic audience or campaign.
Across seller sourcing, investor outreach and active fundraising mandates, the campaigns generated 24 positive conversations. More than ten prospects requested a deck, further information or a clear next step.
The responses included:
Founders open to discussing current or future exit plans
Fund managers requesting investment materials
Investors asking detailed questions about traction, round terms and commercial performance
Prospects introducing relevant colleagues and proposing calls
Institutional investors directing Statera into their formal review processes
“Stamina understood the precision our work requires and helped us start relevant conversations with both business owners and investors.”
—
Svetlin Petrov
,
Managing Partner
,
Statera Capital
About
Statera Capital
Statera Capital is an M&A and capital advisory firm helping business owners raise capital, identify strategic buyers and execute successful transactions. The firm works across M&A, capital raising, business valuation and cross-border advisory, connecting companies with institutional investors, family offices and qualified acquirers.
CHALLENGE
Generic Lead Generation Was Creating More Noise Than Deal Flow
Statera Capital works across M&A advisory, acquisition sourcing and capital raising. Each mandate requires the firm to reach a small and highly specific group of founders, business owners or investors.
Its previous outreach provider could produce volume, but the targeting was often too broad. Statera needed greater control over who entered each campaign:
Business owners had to match specific industries, revenue and EBITDA ranges.
Founder profiles needed to reflect the type and maturity of the business.
Investors had to align with the company’s sector, stage, geography and transaction structure.
Different active mandates required completely different audiences and messaging.
For Statera, sending more emails to loosely matched prospects would only create more irrelevant replies. The firm needed a system built around qualification and accuracy rather than volume alone.
SOLUTION
Stamina Built Qualification into the Campaign Before Outreach Began
Stamina designed a multi-stream outbound system around Statera’s different deal-sourcing requirements.
The initial strategy covered three core motions:
Seller sourcing: Reaching founders and owners who may be preparing for an eventual exit.
Buyer and investor outreach: Connecting active mandates with private-equity firms, family offices, venture funds and private investors.
Mandate-specific campaigns: Building dedicated targeting and messaging for individual companies raising capital or exploring transactions.
Stamina also introduced an additional qualification layer before outreach. Prospects could be evaluated against criteria such as:
Revenue and company maturity
Sector and business model
Founder and ownership signals
Investor thesis and previous investments
Relevant indicators found on the company’s website
OUTCOME
Turning Individual Mandates into Repeatable Deal-Sourcing Campaigns
Stamina gave Statera Capital a structured way to launch outbound around each new transaction rather than relying on one generic audience or campaign.
Across seller sourcing, investor outreach and active fundraising mandates, the campaigns generated 24 positive conversations. More than ten prospects requested a deck, further information or a clear next step.
The responses included:
Founders open to discussing current or future exit plans
Fund managers requesting investment materials
Investors asking detailed questions about traction, round terms and commercial performance
Prospects introducing relevant colleagues and proposing calls
Institutional investors directing Statera into their formal review processes