Finding new leads and booking meetings used to take hours every day.

Now, AI BDRs handle most of that work, researching prospects, writing personalized emails, following up, and even scheduling calls automatically.

When choosing an AI BDR for sales prospecting, ensure that it is not just limited to automating emails. 

It should find the right leads, personalize every message, and book real meetings.

In this guide, I’ll show you the 5 best AI BDRs in 2025 that go beyond basic automation.

You’ll learn what each tool does, its key features, pricing, and who it’s best for, so you can pick the right one to scale your outbound

TL;DR – 5 Best AI BDRs for Sales Prospecting in 2025

1. Zara (Stamina) – AI BDR that researches, qualifies, and books meetings automatically.
   
   

2. Ava (Artisan AI) – Runs personalized outbound sequences and learns from every interaction.
   
   

3. Jason (Reply.io) – Manages multichannel outreach and handles replies across email and LinkedIn.
   
   

4. Alice (11x.ai) – Prospects and schedules demos 24/7 with human-like personalization.
   
   

5. Agent Frank (Salesforge) – Scales LinkedIn and email outreach with built-in deliverability tools.

What Is an AI BDR?

An AI BDR (Business Development Representative) is a digital version of a sales rep that uses artificial intelligence to find, contact, and qualify leads automatically.

Instead of manually searching for prospects or sending hundreds of emails, an AI BDR does it for you, 24/7.

An AI BDR:

• Finds companies and decision-makers that match your ideal customer.
  
  

• Writes and sends personalized outreach messages.
  
  

• Follows up with prospects automatically.
  
  

• Handles replies and books meetings in your calendar.
  
  

In short, an AI BDR replaces manual prospecting by automatically finding, messaging, and booking qualified leads for your sales team.

How Does An AI BDR Work?

An AI BDR operates like a self-learning system that runs your entire outreach process end-to-end.

Once connected to your data and tools, it starts scanning markets, researching accounts, writing context-based messages, and qualifying replies.

Here’s how it works:

• Step 1: The AI scans public data, websites, LinkedIn, job boards, company directories, and CRM records, to collect details like job titles, industries, and pain points.
  
  

• Step 2: Using your filters (role, company size, region, or tech stack), it automatically finds the right decision-makers that match your ICP.
  
  

• Step 3: It writes custom cold emails, LinkedIn messages, or even voicemails using what it learned, mentioning company updates, shared interests, or relevant challenges.
  
  

• Step 4: The AI schedules and sends outreach at the best time for each contact, spacing out messages naturally to look human.
  
  

• Step 5: It monitors who opened, clicked, or replied, and follows up automatically when needed, without sounding repetitive.
  
  

• Step 6: When someone replies, the AI detects intent and tone, asks simple qualifying questions, and flags serious buyers for your team.
  
  

• Step 7: Once a lead is ready, the AI sends all the necessary context, past emails, key details, and engagement history directly to your CRM, so your representative can take over seamlessly.

In short, an AI BDR manages the entire early-stage sales process, from research to the first meeting, ensuring your team only engages with warm, qualified leads.

How We Evaluated The 5 Best AI BDRs 

To pick the most reliable AI BDRs for sales prospecting, we looked at the factors that directly affect automation, personalization, and lead quality:

• Ease of setup and time required to connect accounts and configure sequences.
  
  

• Lead research and data accuracy to ensure the AI finds verified contacts and relevant company insights for each campaign.
  
  

• Personalization quality to check how naturally the AI crafts messages tailored to each prospect’s role, pain point, or activity.
  
  

• Automation depth to see how much of the BDR workflow, from research to qualification, can run without manual effort.
  
  

• Deliverability and reputation protection, including warm-up systems, rotation, and domain health tracking.
  
  

• Pricing and scalability covering plan flexibility, cost per seat, and how well each tool supports growing sales teams.
  
  

• Integrations and compatibility with CRMs, enrichment tools, and workflow apps like Slack or HubSpot.
  
  

Each tool was analyzed for how well it improves BDR productivity, outreach personalization, and meeting conversion rates compared to manual prospecting.

5 Best AI BDRs for Sales Prospecting: Quick Comparison

1. Zara by Stamina

Zara is an AI BDR (Business Development Representative) built into Stamina.ai, a full-scale sales, marketing, and CRM platform.

She works as an autonomous outbound rep that finds potential buyers, researches their intent, writes personalized messages, sends follow-ups, qualifies leads, and books meetings.

Zara is made to replace the repetitive top-of-funnel work done by SDRs while keeping every task, from lead discovery to scheduling, connected inside one system.

How Zara Works as a BDR?

1. Zara scans Stamina’s 200M+ verified contact database, filters companies matching your ICP, and enriches profiles with job titles, company data, and decision-makers.

2. She monitors live signals such as funding rounds, hiring trends, job changes, and tech updates to spot companies most likely ready to buy.
   
   

3. Zara writes cold emails and LinkedIn messages that reference real company events or pain points, making every message sound natural.
   
   

4. She runs automated follow-ups across email, LinkedIn, and SMS, adjusting timing and tone based on engagement.
   
   

5. When leads respond, Zara qualifies them, logs details into your CRM, and schedules meetings automatically.
   
   

6. Zara analyzes campaign data, opens, clicks, and replies, to refine tone, timing, and targeting for better results.

Pros of Zara

• The personalization model uses live data from each company, making every outreach sound specific instead of generic.
  
  

• Its multi-channel engine keeps follow-ups consistent across email, LinkedIn, and SMS, reducing manual coordination for teams.
  
  

• Zara’s learning system studies engagement trends and automatically improves copy, timing, and targeting for better conversion.

Cons of Zara

• The AI needs enough data to learn effectively, so early campaigns may take time to optimize.
  
  

• Some CRM custom setups may require extra configuration before syncing smoothly.

Zara by Stamina Pricing 

• Base Plan: $397/month
  
  

• Assisted Plan: $797/month (includes GTM guidance, AI optimization, and unlimited sending)

Who Should Use Zara?

If you want an AI BDR that handles outreach intelligently and keeps improving with every campaign, Zara is a strong fit.

It’s best suited if you are:

• A founder who wants to keep outbound running on autopilot while focusing on growth.
  
  

• A sales or marketing manager who needs a steady flow of qualified leads every week.
  
  

• An agency managing outreach for multiple clients and looking for one platform to handle prospecting, messaging, and reporting.

2. Ava by Artisan AI

Ava is an AI BDR built inside the Artisan Sales Platform that automates the entire outbound demand generation.

She finds prospects, researches buying intent, writes personalized outreach, and runs automated follow-ups, without human input.

By managing every top-of-funnel task, Ava lets sales teams focus on conversations and closing rather than cold outreach.

How Ava Works as a BDR?

1. Ava searches a database of over 300M verified B2B contacts and filters companies and roles that fit your ICP.
   
   

2. She uses Data Miner to track live buying signals, such as funding rounds, hiring trends, tech-stack changes, and website updates, to find the best time to reach out.

3. Using the Personalization Waterfall, she crafts human-like email and LinkedIn messages that reference real company events or pain points.
   
   

4. Ava runs automated multi-channel sequences in Copilot or Autopilot mode, adjusting tone, timing, and messaging based on engagement results.
   
   

5. Deliverability is handled behind the scenes with warm-up systems, mailbox rotation, send-limit control, and placement testing to keep emails landing in the inbox.
   
   

6. When a lead engages, Ava qualifies them, logs insights in your CRM, and notifies your team in Slack or email to schedule the meeting.

Pros of Ava

• Ava helps teams replace several BDR tools with one unified platform, combining data, automation, and outreach in a single workflow.
  
  

• The AI models analyze engagement across campaigns to continuously refine outreach angles and messaging tone.
  
  

• Integration with CRMs and Slack ensures smooth collaboration between AI and human reps without any manual syncing.

Cons of Ava

• Inbound reply handling and meeting scheduling are not yet fully autonomous, so a rep still takes over to book time.
  
  

• Results improve as Ava learns from your campaigns, so very first runs may need coaching points and tweaks.
  
  

• Pricing is custom and tied to volume, which can be difficult to compare.

Ava Pricing 

• Custom pricing from Artisan based on outreach volume and needs.
  
  

• The platform includes the AI BDR, data, multi-channel sequencing, and deliverability; white-glove onboarding and Slack support are available.

Who Should Use Ava?

Ava is ideal for teams that want to scale outbound without hiring more BDRs.

It’s best suited if you are:

• A founder automating prospecting while keeping quality high.
  
  

• A sales manager wanting an AI BDR to handle research and follow-ups.

3. Jason AI by Reply.io

Jason AI is an AI BDR built inside Reply.io, created to handle the entire outbound workflow like a real rep.

He researches prospects, writes personalized outreach, sends follow-ups, handles replies, and books meetings, all on his own.

By automating top-of-funnel work, Jason helps sales teams spend more time closing and less time prospecting.

How Jason Works as a BDR?

1. Jason identifies ideal prospects from Reply’s 1 billion+ contact database based on your ICP.
   
   

2. He tracks live signals like funding rounds, hiring trends, and tech-stack changes to time outreach effectively.
   
   

3. Then Jason writes natural, personalized emails and LinkedIn messages that reference each prospect’s pain points or updates.

4. Jason runs multi-channel sequences across email, LinkedIn, SMS, calls, and WhatsApp, adapting tone and timing based on engagement.
   
   

5. He manages deliverability automatically with inbox warm-ups, sender-health checks, and placement testing.
   
   

6. When a lead replies, he qualifies them, updates your CRM, and books a meeting through your connected calendar

Pros of Jason AI

• Jason learns from every campaign and automatically improves his tone, timing, and targeting, which helps teams get higher response rates over time.
  
  

• The platform automates reply handling and follow-ups, allowing sales reps to save hours each week on inbox management.
  
  

• Built-in analytics give clear insights into opens, clicks, and replies so teams can quickly identify what’s working and optimize their outreach.

Cons of Jason AI

• Complex or high-value conversations may still require a human rep to take over and handle context-heavy replies.
  
  

• The first setup and workflow customization can take time, especially for teams new to AI-driven outreach.

Jason AI Pricing

• Classic SDR: $8000/month
  
  

• Jason AI SDR: $500/month 

Who Should Use Jason AI?

You should use Jason AI if you are:

• A sales leader managing large-scale multi-channel outreach.
  
  

• A company prioritizing inbox placement, personalization, and meeting booking at scale.

4. Alice by 11x.ai

Alice is an AI BDR built by 11x.ai, a platform that creates fully autonomous digital sales agents.

She takes over every top-of-funnel task a human BDR would handle, identifying prospects, researching their intent, writing personalized messages, following up, and booking qualified meetings automatically.

Alice runs 24/7, learns from every conversation, and connects directly with your CRM and sales channels to keep your pipeline full without manual effort.

How Alice Works as a BDR?

1. Alice scans millions of company and contact profiles using 11x.ai’s global database to find buyers that match your ICP.
   
   

2. She studies live intent signals such as funding rounds, job changes, website visits, or tech adoption to pinpoint accounts ready to engage.
   
   

3. Using her personalization engine, Alice crafts hyper-relevant emails and LinkedIn messages that reference real events or challenges each company faces.

4. She launches multichannel sequences across email, LinkedIn, and phone, choosing the best timing and tone based on previous responses.
   
   

5. Alice automatically manages deliverability in the background, rotating mailboxes and monitoring placement to keep her messages in the inbox.
   
   

6. Once a lead responds, she qualifies them, updates your CRM with full context, and books the meeting directly on your team’s calendar.

Pros of Alice

• Alice runs continuously and can handle thousands of prospects simultaneously, which helps teams scale without adding more BDRs.
  
  

• Her personalization engine turns real buyer signals into specific, human-like outreach that feels 1:1 and not automated.
  
  

• The built-in deliverability system ensures consistent inbox placement without the need for external warm-up tools.

Cons of Alice

• Alice requires access to quality data and historical campaign context to perform at her best; initial runs may need tuning.
  
  

• Because she operates autonomously, teams that prefer heavy human oversight might find it challenging to adjust to her workflow.

Alice Pricing

Custom enterprise pricing based on team size, volume, and use cases. 

It includes AI BDR (Alice) and AI phone agent (Julian), both with full automation, deliverability management, CRM integrations, and white-glove onboarding.

Who Should Use Alice?

Alice is best for teams that want a hands-off AI BDR handling end-to-end outbound at scale. 

It’s best suited if you are:

• A growing company looking to replace or augment your SDR team with always-on AI agents.
  
  

• A sales leader who wants to automate prospecting, follow-ups, and meeting booking without losing personalization.
  
  

• An enterprise team that needs reliable pipeline generation across multiple channels and time zones.

5. Agent Frank by Salesforge

Agent Frank is the built-in AI BDR inside Salesforge, designed to run your entire outbound operation from one place.

He plans and executes your prospecting workflow end-to-end, using AI to write, send, follow up, and book meetings automatically.

Unlike most AI BDRs that depend on external tools, Frank works natively with Salesforge’s deliverability, warm-up, and inbox systems, giving teams complete control over scale and reputation.

How Agent Frank Works as a BDR?

• Frank connects to your domains and mailboxes through Primebox™ and sets up sender authentication, rotation, and warm-up automatically.
  
  

• He builds lead lists from uploaded CSVs or CRM data, enriches contacts with company details, and tailors outreach based on industry, role, or region.
  
  

• Using Salesforge’s AI personalization engine, he writes short, human-sounding cold emails and LinkedIn messages in multiple languages.
  
  

• Frank launches coordinated sequences across email and LinkedIn, spacing messages naturally to mimic real human timing.

• All replies land inside Primebox™, where Frank filters positive responses, updates the CRM, and schedules meetings without human input.
  
  

• As campaigns run, he studies deliverability trends, response quality, and timing data to refine sending behavior for future outreach.

Pros of Agent Frank

• Frank combines AI BDR automation and deliverability management in one tool, eliminating the need for extra warm-up or infra platforms.
  
  

• The multi-language outreach helps global teams personalize campaigns for different markets.

Cons of Agent Frank

• The full AI BDR automation is an add-on, so smaller teams might find the cost high initially.
  
  

• Teams new to multi-channel setups may need some time to understand all the connected modules.

Salesforge Pricing

• Pro Plan – $48/mo: 1 user, 1 K contacts, 5 K emails, unlimited warm-up, Primebox™, AI personalization credits.
  
  

• Growth Plan – $96/mo: Unlimited users, 10 K contacts, 50 K emails, LinkedIn outreach, A/B testing, Salesforge API.
  
  

• Agent Frank Add-On – $499/mo (billed quarterly): AI BDR automation with 24/7 prospecting, co-pilot/autopilot modes, Slack channel, and dedicated manager.

Who Should Use Agent Frank?

Agent Frank is a great choice if you want powerful AI BDR automation.

It’s best suited if you are:

• A founder who wants to run multi-channel outreach safely and at scale.
  
  

• An agency that manages client outreach and needs unified analytics and infrastructure in one dashboard.

How These AI BDRs Match the Key Evaluation Criteria 

Every AI BDR works differently, some focus on full automation, others on control and personalization.

Here’s how each one performs against the main criteria that matter most for outbound teams in 2025.

Which AI BDR Should You Choose?

Each AI BDR works best for a different kind of team.

If you want to stop doing manual prospecting and let AI handle it for you, here’s a quick way to choose:

• Choose Zara (Stamina) if you want an AI BDR that finds, researches, and messages leads based on real buying signals. It’s ideal for teams that want a smarter, data-driven outbound system that improves with every campaign.
  
  

• Go for Ava (Artisan AI) if you want more control and like to fine-tune your outreach strategy.
  
  

• Pick Jason AI (Reply.io) if you need multi-channel communication — email, LinkedIn, SMS, and calls.
  
  

• Choose Alice (11x.ai) if you want a fully autonomous AI BDR that runs 24/7 and books meetings automatically.
  
  

• Go with Agent Frank (Salesforge) if you need a full outreach stack with built-in deliverability and warm-up tools.

Try Zara today. Let her find and engage your next customers while your team focuses on closing deals.

Book a demo on Stamina.ai to get started.

Frequently Asked Questions 

1. What is the meaning of AI BDR?

An AI BDR (Business Development Representative) is a digital version of a sales rep that uses AI to find leads, research them, send personalized messages, and book meetings automatically.

2. Will AI replace BDRs?

AI won’t fully replace BDRs but will handle most of the repetitive work like research, outreach, and follow-ups. Human reps will still focus on calls, demos, and closing deals.

3. Is AI BDR safe and reliable?

Yes, AI BDRs follow data privacy and compliance rules.

They only use verified data and approved outreach methods to protect your brand reputation.

4. How fast can an AI BDR start showing results?

Most AI BDRs start performing within the first few weeks as they learn from your campaigns and refine personalization automatically.